In today’s fast-paced digital world, providing a seamless, secure, and efficient payment experience is essential. That’s why we’re thrilled to introduce Ivy’s “Remember Me” feature, a new capability designed to make payments smoother than ever for returning customers. With “Remember Me”, customers can securely store their bank account details, allowing for a faster, one-click payment experience across different merchants, markets, and devices.
What is Ivy’s “Remember Me” Feature?
“Remember Me” lets customers opt in to securely save their bank account details during their first payment with Ivy. Once saved, customers can pay directly from their bank accounts with just one click, skipping the need to re-select their bank and enter their bank details every time they make a purchase. Whether the customer is shopping across different devices, merchants or markets, this feature effectively reduces the time and effort required at checkout, offering a truly seamless experience.
How Does It Work?
Here’s how “Remember Me” streamlines the payment process for returning customers:
Opt-in During First Payment: When customers make their first payment through Ivy, they have the option to securely save their bank details by selecting “Remember Me”.
Tokenized Security: Ivy securely tokenizes the saved bank details, meaning the actual information is never stored directly but is converted into a unique, encrypted token.
One-Click Payments for Future Transactions: When returning to the same merchant or any merchant partnered with Ivy, customers can instantly get redirected to their bank, reducing friction and ensuring a swift, smooth checkout.
The Power of "Remember Me" in Payments
The “Remember Me” feature isn’t just about convenience; it brings value to merchants and customers alike by:
Reducing Friction: For returning customers, every second saved at checkout counts. “Remember Me” eliminates the need to re-enter bank details, making payments as easy as a single click.
Boosting Conversion Rates: A simplified, faster checkout process means fewer abandoned carts, helping merchants capture more sales and maximize revenue.
Enhancing Security and Trust: Ivy’s tokenized system ensures that bank details are stored with the highest level of encryption, safeguarding customers’ information while allowing them to enjoy a streamlined payment experience.
Universal Usability: “Remember Me” works across all devices, merchants, and markets, enabling customers to move freely across different brands and enjoy the same effortless checkout experience.
“We created “Remember Me” to solve one of the biggest barriers to customer satisfaction at checkout—payment friction,” said Ferdinand Dabitz, CEO and co-founder of Ivy. “With “Remember Me”, returning customers can enjoy a faster, smoother checkout experience, and merchants benefit from improved conversion rates and a more loyal customer base.”
The Benefits for Merchants: A Powerful Tool to Drive Revenue
For merchants, “Remember Me” is more than just a convenience feature; it’s a strategic advantage. Here’s how it benefits Ivy’s merchant partners:
Boosted Sales: By reducing steps in the checkout process, “Remember Me” minimizes abandoned carts, helping merchants turn browsers into buyers more effectively.
Stronger Loyalty: A frictionless experience encourages repeat purchases and builds loyalty, making it easier for customers to return to the brand.
Optimized for Different Markets: With Ivy’s extensive network of over 5,000 banks across Europe, “Remember Me” supports a wide range of customers and increases the accessibility of instant bank payments.
Looking Ahead: Shaping the Future of Frictionless Payments
Ivy’s “Remember Me” feature marks an important step in our mission to make payments faster, simpler, and more secure. We believe that by enhancing the payment experience, we’re helping merchants grow and enabling customers to shop with confidence, ease, and trust.
This is just the beginning. As we continue to innovate, we’re committed to building more tools and features that empower our partners and elevate the payment experience for everyone.
