How Guardarian Is Redefining Their Pay-in & Payout Experience with Ivy
Leading crypto on-ramper Guardarian utilizes Ivy to enhance the speed, security, and convenience of fiat pay-ins and payouts for its customers.
Industry:
Crypto
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Segment:
Mid-Market
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Use Case:
Instant Pay-ins and Payouts
Guardarian is building the mission-critical payment infrastructure to give the next billion users access to cryptocurrency. From signup to check out, every step of the customer journey is carefully optimized to maximize satisfaction and drive retention.
Guardarian has partnered with Ivy to help realize their mission of building a bridge between fiat and crypto, adding instant bank payments to the checkout to optimize UX and boost payment volume. Ivy offers a secure, safe and seamless alternative to traditional payment methods like cards and wallets.
We spoke to Petr Sergeev, CEO of Guardarian, to learn how Ivy's instant account-to-account payments platform is improving conversion rates while offering smooth, secure, and efficient transactions for Guardarian’s customers.
The Challenge: Creating An Optimized Pay-in & Payout Experience for a Growing User Base
“We focus on providing an exceptional experience for users when it comes to buying, selling, and using crypto. And we wanted to partner with an Open banking provider with deep knowledge of the crypto landscape to offer a smooth and convenient way for customers to make deposits and withdrawals,” Petr explains.
“Our primary aim was to find a partner with a deep understanding of the crypto industry that offers the best conversion rates to support the growth of our business.”
The Solution: Ivy Instant Bank Payments & Payouts
Guardarian’s decision to partner with Ivy came down to three core strengths:
Best-in-Class Conversion Rates
Guardarian sought a partner with best-in-class conversion rates for its fiat-to-crypto transactions, and Ivy’s Smart Routing Engine delivers precisely that. By optimizing payment flows in real time, Ivy intelligently selects the highest-converting provider from its extensive network of connectivity providers for each transaction. This routing mechanism minimizes payment failures and ensures smooth, uninterrupted payment experiences for Guardarian’s users, leading to higher transaction success rates and improved customer satisfaction.
Fast, Secure, and Convenient Deposits and Payouts
Guardarian aimed to provide its users with an efficient and secure solution for deposits and payouts. With Ivy’s advanced Open Banking product, customers can now complete bank transfers without manual data entry, reducing friction at checkout and enhancing the customer experience — particularly for returning users. This solution meets the high expectations of crypto users who prioritize speed and security in their financial transactions, ensuring that Guardarian stays competitive in the fast-evolving crypto space.
Expertise in the Crypto Segment
Ivy’s deep knowledge of the crypto industry, combined with its collaboration with leading onramps, positions this partnership as a strategic milestone for Guardarian. Leveraging Ivy’s expertise, Guardarian can deliver a more integrated, secure, and flexible payment solution tailored to the unique needs of the crypto community. This partnership empowers Guardarian to enhance customer experience while driving innovation in the evolving crypto-to-fiat transaction landscape.
The Results: Better Conversion Rates And Enhanced User Experience
“Among several providers, Ivy stood out due to their deep knowledge and experience within the crypto space. They are focused on delivering the best solutions for our specific industry and that made all the difference,” says Petr.
“Partnering with Ivy has greatly enhanced the payment experience for our users, particularly in recurring transactions. The integration process was seamless, and their team has been exceptionally helpful and responsive throughout. Additionally, their advanced smart routing technology boosts conversion rates. We are excited about our continued collaboration as we expand into new markets and strive to deliver the best user experience in buying, selling, and spending crypto for our customers.”